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Assertiveness: 10 tips to be assertive while still being yourself Assertiveness is often defined as the ability to express opinions, feelings, attitudes, and desires, and to claim one's rights, at the right time, without undue anxiety, and in a way that does not affect the rights of others. Popular wisdom says that assertive people get ahead. They speak their minds, request the resources they need, express their desires and feelings, and don't take no for an answer. But if you are not an assertive person, you should not worry, you [...]